The coca cola company is selected for this project because it has one of the largest supply chain systems in the world. Throughout this paper we will analyze their value system by using michael porters value chain analysis model. The analysis contained herein is based on an inputoutput model, which follows our. However, the cocacola company is not just a soft drink company but a company whose mission is to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference. In the given report the major components of the supply chain management of the coca cola company has been discussed. The soft drink company proved incredibly adept at getting other businesses and local governments to bear the majority of the costs of producing and distributing its products. The bottler was built by the cocacola company and sold to a local shareholder who now owns a majority. These are the sources and citations used to research core value proposition of cocacola. Michael porter published the value chain analysis in 1985 as a response to criticism that his five forces framework lacked an implementation methodology that bridged the gap between internal capabilities and opportunities in the competitive landscape. Coca cola is becoming the companys which has effective global supply chain and for the better future, there is need to focus on the beneficial manufacturing in north america, coca cola could bring the productivity initiatives of the supply chain of the company focus on the sustainable net revenue growth and the invested capital over time. Coca cola company report contains more detailed discussion of coca cola value chain analysis covering analysis of support activities.
The company is known for inventing its flagship product cocacola earlier in 1886 anders, 20. Pestle and external environment analysis of cocacola. The value chain of the nonalcoholic beverage industry contains five main activities. Read this essay on business analysis of coca cola company. It is stated that the company is the leading brand in the food and beverage industry and has been serving the society since march 1994. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Value chain analysis of coco cola free download as word doc. For example, cocacola has significant logistics benefits primarily outbound logistics in porter model and they also have a strong brand, which. Coca cola value chain analysis researchmethodology. I have taken the liberty to select the coca cola company as my subject of value chain analysis because i have generated some interest from receiving feedbacks from individuals at my reach. Come browse our large digital warehouse of free sample essays. Oct 16, 2008 to understand which activities provide a business with a competitive advantage, it is helpful to separate operations into a series of valuegenerating activities referred to as the value chain 1. Around 80% of the companys profit is from the united states.
With the presence in more than 200 countries and the daily average servings to 1. Pepsico portfolio comprises 22 brands including pepsicola, tropicana, gatorade, mountain dew and diet pepsi and each brand belonging to pepsico generated at least one billion usd in retail sales in 2015. Marketing analysis of cokecoca cola linkedin slideshare. The assets may be carried on the balance sheets at the original cost minus depreciation. The coca cola company follows a broad differentiation strategy. There are primary and support activities in the value chain which are discussed below. Demand forecasting in a s upply chain learning objectives. Studying accounting and management at the pacific adventist university. Value chain analysis of coca cola essay 3323 words cram. Cocacola, or coke, is a carbonated soft drink manufactured by the cocacola company. Pdf assignment on cocacola company ruhul amin and amirul.
Coca colas value chain analysis by emma betito on prezi. Make the right impression with our coca cola case study help. Book value is a widely used stock evaluation measure. Because of this, coca cola has come up with long term objectives. Coca cola swot analysis 6 key strengths in 2020 sm insight.
Get the knowledge you need in order to pass your classes and more. In addition to the companys cocacola brands, our portfolio includes some of the worlds most valuable beverage brands, such as ades plantbased beverages, ayataka green tea, costa coffee, dasani waters, del valle juices and nectars, fanta, georgia coffee, gold peak teas and coffees, honest tea, innocent smoothies and juices, minute maid. The cocacola value chain essay value chain for cocacola. Value chain analysis is the process of looking at the activities that go into changing the inputs for a product or service into an output that is valued by the customer. The coca cola brand is globally valued and recognized.
This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. Aug 12, 2015 coca cola website has a comprehensive faq that covers the most aspects of their products in a detailed manner and the website also addresses a wide range of rumors related to the brand direct and indirect ways. Coca cola co ko fundamental analysis, stock research. Pdf the strategic positioning of cocacola in their. Inbound logistics practices of each brand within pepsico portfolio reflect the nature and quantity of raw. Since then, the company has operated franchise across the world markets to expand its refreshments distribution. Learn more about the cocacola company, our brands, and how we strive to do business the right way. However, creating such a large and successful brand also requires managing the value chain successfully. According to their website, some of the main environmental impacts of their business occur further along the value chain through systems bottling operations, distribution networks, and sales and marketing activities coca cola 2006.
Book value per share is a widely used stock evaluation measure. Coca cola markets nearly 2,400 beverages products in over 200 geographic locations. Coca cola company business paper examples and samples. As a result development of a superior value system is imperative to their operations. The following programme is only one example of multiple initiatives we. Cocacola trademark includes diet coke and cocacola zero earned around 40% of the companys total revenue. Value chain analysis of pepsi and coca cola free essays. Find the latest book value for cocacola company the ko. Value chain analysis of coca cola 3324 words bartleby. We are here to refresh the world and make a difference. The aim of this paper is to discuss the environmental analysis of cocacola. Comparative analysis of cocacola company and pepsico. The reflective case study has been made depending on the issues faced the famous soft drink company coca cola.
They have stated that they have stopped consuming the soda beverage due to health concerns. For example, consider the value of collaborative forecasting for cocacola and its. Cocacola is the multinational company with offices located in uxbridge, middlesex in the england. Value chain analysis is a concept that was first described and popularised by michael porter in his 1985 book, competitive advantage. While a business strategy focuses on the overall direction a company wishes to pursue, supply chain strategy focuses on the actual operations of the organization and the supply chain that will be. With over 1 lakh associates worldwide and together with their bottling. A travel agent adds value by creating an itinerary that includes transportation, accommodations, and activities that are customized to your budget and travel dates.
The strategic positioning of cocacola in their global marketing operation. Value chain analysis a value chain is a model used to disaggregate a firm into. If you are author or own the of this book, please report to us by using. This research paper on comparative analysis of cocacola company and pepsico was written and submitted by user cuthbert to help you with your own studies. Value chain analysis of coca cola term paper warehouse. Analysis of the cocacola company research and markets. In todays business scenario most of the companies are astonished by the amount and type of changes taking place in their external environment.
Operations coca colas core operations consist of companyowned concentrate and syrup production coca cola 2006. Coca cola the evolution of supply chain management. Market researchers tested the product concept in the u. Here is a detailed value chain analysis of coca cola. Coca cola is the most valuable company of the world and it includes as products fanta, coca cola zero, powerade, and minute maid the coca cola company, 2010. This framework focused on industry attractiveness as a determinant of the profit potential of all companies within that particular industry. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Pepsico portfolio comprises 22 brands including pepsi cola, tropicana, gatorade, mountain dew and diet pepsi and each brand belonging to pepsico generated at least one billion usd in retail sales in 2015. The coca cola company creates the demand throughout consumer and brand marketing instead each different bottlers in their different territories are.
Its book value per share for the quarter that ended in jun. Organizational behavior in this coca cola case study refers to the study of activities or behavior of the employees inside a commercial enterprise. Nonalcoholic beverages industrys price to sales ratio is at 2. The cocacola companys 5by20 initiative cocacola has more than 500 beverage brands are manufactured, marketed, and consumed in more than 200 countries at a rate of more than 1. If you need assistance with writing your essay, our professional. Through the analysis of this model we can gain insight as to how a firm creates their competitive advantage and shareholder value. Coca cola is the largest beverage company of the world, and it provides consumers with more than five hundred different brands.
Cocacola vanilla is a good example of this phenomenon. Find the latest book value per share for cocacola company the ko. Thus, you can be sure that you will get the best value for. The cocacola company is a company with the power to transform the marketplace, and the introduction of the plantbottlea. Probably the best way to think about using porters value chain is to consider an example. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. The cocacola company supply chain student s name institution affiliation the cocacola company supply chain introduction the cocacola company is an american multinational beverage company headquartered in atlanta, georgia.
Value chain analysis of the coca cola company the can be better understood with the help of some examples. The coca cola system is one of the major examples of global value chain. By using value chain analysis, coca cola company the can select and source premium quality raw material and develop customer loyalty on the basis of it. Sport is the foundation for all we do and executional excellence is a core value of our group. The cocacola value chain essay 2743 words bartleby. The book value is essentially the tangible accounting value of a firm compared to the market value that is shown. Find out how the cocacola company is achieving sustainability goals around water stewardship, packaging and more. One of the best examples is our bottler in turkey, which i used to run.
The strategy evaluates the benefits and costs relating to the operation. This section will entail a brief overview of the companys supply chain. For example, cocacola has significant logistics benefits primarily outbound logistics in porter model and they also have a strong brand, which would fall under the sales and marketing area of the model. Forcasts, revenue, earnings, analysts expectations, ratios for the coca cola company stock ko. This bibliography was generated on cite this for me on tuesday, september 22, 2015. Coca cola value chain analysis eljqykdzdd41 idocpub. Coca cola company report contains more detailed discussion of coca cola valuechain analysis covering analysis of support activities. Value chain analysis of coca cola essay corporate strategy mmrk 704 individual assignment, due march 2012 craft a value chain analysis for an organization you are familiar with. Property, plant and equipment, net amount after accumulated depreciation, depletion and amortization of physical assets used in the normal conduct of business to produce goods and services and not intended. Highlights of the cocacola companys swot analysis, mission statement, problem statement, possible alternative solutions, and the implementation of the best solution are all included in this.
Using porters value chain the marketing study guide. It is now currently operating in more than 200 countries having brands of more than 230 in number. The coca cola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. During the past years, the highest pb ratio of cocacola co was 12. Jun 11, 2012 coke profile type soft drink cola manufacturer the coca cola company founder s john s. Analysis of the coca cola company is a complete and comprehensive analysis of the coca cola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. For example, orange juice and orange juice concentrate is sourced from. You are free to use it for research and reference purposes in order to write your own paper. In an attempt to paint a current picture of the nonalcoholic. Find out how the coca cola company is achieving sustainability goals around water stewardship, packaging and more. A value chain is a series of activities or processes that aims at creating and adding value to an article at every step during the production process. Forcasts, revenue, earnings, analysts expectations, ratios for the cocacola company stock ko. Coca cola industry analysis research paper swot analysis. Porters competitive force model and the business value chain model this plan outlines the competitive advantage of coca cola company regarding porters competitive force model and the business information value chain.
The coca cola company supply chain research papers. Coca cola company laid its foundation in 1886 and now is the leading manufacturer and distributor of the world. Hindustan cocacola beverages hccb, the largest bottling partner of the cocacola company in india3. Its a public company with a market value of more than 2. Introduction coca cola markets nearly 2,400 beverages products in over 200 geographic locations. Pembertoncountry of origin united states introduced 1886 area served over 200 countries brands more then 500 flavors cola, cola green tea, cola lemon, cola lemon lime, cola lime, cola orange and cola raspberry. This document was uploaded by user and they confirmed that they have the permission to share it. Introduction coca cola markets nearly 2400 beverages products in.
Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led cocacola to its dominance of the world softdrink market throughout the 20th. Coca cola website has a comprehensive faq that covers the most aspects of their products in a detailed manner and the website also addresses a wide range of rumors related to the brand direct and indirect ways. Dec 05, 2014 highlights of the coca cola company s swot analysis, mission statement, problem statement, possible alternative solutions, and the implementation of the best solution are all included in this. Project plan competitive advantage of the coca cola company. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. The cocacola company, is the worlds largest beverage company operating in over 200 countries and offering over 500 brands to people. Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right customer base along with the appropriate price and quantity to satisfy demand. Steady growth in the development of value chain ideas led to supply chain management where the product was checked in every standard phase to ensure speedy and reliable delivery to the customer oriented markets. Ko book value per share explanation usually a company s book value and tangible book per share may not reflect its true value. Introduction the value chain approach was developed by michael porter in the 1980s in his book competitive advantage.
Coca cola supply chain analysis uk essays ukessays. For example, cocacola has significant logistics benefits primarily outbound logistics. The value chain is a model that is designed for a company to try to identify where they have a competitive advantage. Michael porter outlined the value chain model in his book competitive advantage. The cocacola company in greece is a subsidiary of the cocacola company, responsible for greece, cyprus and malta.
Price to book ratio definition price to book value is a valuation ratio that is measured by stock price book value per share. Coca cola is one of the most recognizable brands globally. In the coca cola system there are two main players. Jun 25, 2019 a value chain is a series of activities or processes that aims at creating and adding value to an article at every step during the production process. The report also comprises application of swot, pestel and porters five forces analyses on coca cola company, along with analysis of coca cola s marketing strategy and companys approach towards corporate social responsibility csr. Analysis of coca cola part one action being taken by coca cola the action being taken is the longterm investment and decentralization of the management roles in the african region as part of the continental areas served by coca cola company. Known for its strong brand image and global presence, coca cola has several billion dollar brands in its portfolio. Learn more about the coca cola company, our brands, and how we strive to do business the right way.
1201 128 194 1449 1285 605 180 675 1314 1131 1080 1189 340 375 389 1374 916 52 28 340 1303 59 632 166 400 1642 1193 1521 175 982 758 1593 1275 99 211 1331 1380 885 415